Meet Luke

As an Associate Wealth Advisor, Luke is a passionate advocate for the True Wealth concept championed at Pinnacle Wealth. Luke guides clients in making a holistic financial plan that focuses on what’s important to them, their values and goals. Luke believes the more you can understand about being stewards with your resources and focusing on what is important to
you and your family in this life, then you are on a great path to achieving True Wealth.

Luke joins the PW Team with an impressive education. He’s a graduate of South Dakota State University’s Ness School of Management and Economics (NSME) with a Bachelor of Science in Economics and a minor in Land Valuation and Rural Real Estate. Luke received the NSME’s Outstanding Senior Award as the representative of the College of Arts, Humanities and Social Sciences. He also plans to pursue the Certified Kingdom Advisor® (CKA) and Certified Financial Planner® (CFP) designations in time.

Leveraging his background in economics, Luke works diligently in creating roadmaps that reflect each client’s vision of True Wealth, encouraging them to find their confidence, fulfillment, and freedom throughout their financial journey.

Outside of work, Luke enjoys spending time with his wife, family and friends. He stays active with exercise, trying new things, and co-leading a youth group at Embrace Church in Sioux Falls. Luke describes himself as a life-long learner. He also loves fishing, cooking, traveling, and spending time at the lake.

Luke LaRock is not registered with Cetera Advisor Networks LLC. Any information provided by this individual is provided entirely on behalf of CWM, LLC and is no way related to Cetera Advisor Networks or its registered representatives.